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Fall in love with white coffee

Fall in love with white coffee

White coffee not only connects the pure aroma of natural coffee, but also overcomes the shortcomings of traditional coffee. White coffee is not hot and dry, does not get angry easily, and is also very irritating to the gastrointestinal tract.

2014-07-23
Malaysian white coffee

Malaysian white coffee

White coffee is a native product of Malaysia with a history of more than 100 years. White coffee does not mean that the color of coffee is white, but uses high-grade Liberica, Arabica and Robusta coffee beans and super skim cream raw materials to remove a large amount of caffeine after moderate and mild low temperature baking and special processing, remove the bitter and sour taste produced by high temperature carbon roasting, and remove the bitterness of coffee.

2014-07-01
Malaysian white coffee is a native product of Malaysia.

Malaysian white coffee is a native product of Malaysia.

White coffee is a native product of Malaysia with a history of more than 100 years. White coffee does not mean that the color of coffee is white, but uses high-grade Liberica, Arabica and Robusta coffee beans and super skim cream raw materials to remove a large amount of caffeine after moderate and mild low temperature baking and special processing, remove the bitter and sour taste produced by high temperature carbon roasting, and remove the bitterness of coffee.

2015-06-23
Starbucks'

Starbucks'"bad" position: bringing coffee shops across the country into the ditch

Starbucks crowd positioning: say one set and do one set Starbucks will circle the consumer group to the white-collar group. Note that in the positioning of Starbucks in China, white-collar workers are a state, not an identity. A considerable number of urban white-collar workers are literary youth and heavy consumers of coffee shops, but Starbucks will never place its position on literary youth, even though they

2016-09-06
How to run a coffee shop Coffee 3.0 era

How to run a coffee shop Coffee 3.0 era

Xinzi said that the current cost recovery cycle of the coffee shop is only one year, and the slowest one can recover the cost within two years. As for the success of diffuse coffee, Xin Zixiang concluded: people remember that diffuse coffee is not because of coffee. This is similar to the famous saying written by Starbucks founder Howard Schultz in his autobiography "inject the Heart" eight years ago: Starbucks brand is better than coffee. Diffuse coffee is not

2015-01-12
Boutique Coffee about Espresso Coffee

Boutique Coffee about Espresso Coffee

ESPRESSO COFFEE: the first basic concept of Professional Techniques- (Ⅰ) is to build a knowledge structure-just a bunch of facts, just a bunch of facts. Theory is the skeleton of fact. The past experience of teaching others to cook espresso has taught me one thing: if you start teaching, tell the newcomer Guan

2014-10-21
Coffee teaching class: explaining the main points of the theoretical knowledge of the golden cup rule of coffee.

Coffee teaching class: explaining the main points of the theoretical knowledge of the golden cup rule of coffee.

Today we are going to discuss the "Gold Cup theory" of coffee. Some people do not like the gold cup theory, because the name seems to imply that as long as it meets this standard, it is "delicious coffee". In fact, I quite agree that coffee that is not in line with the golden cup theory is good, but it is a bit strange to say that we can ignore the golden cup theory at all. It may also be called "extract".

2015-12-04
The road to entrepreneurship with the aroma of coffee

The road to entrepreneurship with the aroma of coffee

It is the annual graduation season again, and a new group of fresh graduates are about to enter the profession from campus.

2015-09-10
How to make a good cup of espresso (2)

How to make a good cup of espresso (2)

Then we discuss another concept: "Do not use a single filter"! "Easy to over-extract."

2014-09-09
Starbucks is different from other coffee brands

Starbucks is different from other coffee brands

There are countless coffee shops and only one Starbucks. If you experience it carefully, you will find that it is not quite the same as other coffee shops on the market, and can be called an atypical successful representative of the industry. Crowd positioning: say one set and do another Starbucks circle the consumer group to the white-collar group. Note that in the positioning of Starbucks in China, white-collar workers are a state, not an identity. There are quite a few white-collar workers in the city.

2015-08-06
Reveal the other side of Starbucks: only push brands but not sell coffee

Reveal the other side of Starbucks: only push brands but not sell coffee

Starbucks targets consumers in white-collar groups. Note that in the positioning of Starbucks in China, white-collar workers are a state, not an identity. A considerable number of urban white-collar workers are literary youth and heavy consumers of coffee shops, but Starbucks will never place its position on the status of literary and artistic youth, even though they have a good chance of being the same person. Why

2015-09-07
The ratio of Chinese tea to western coffee culture

The ratio of Chinese tea to western coffee culture

Tea, coffee and cola are called the three largest drinks in the world, and the largest consumption is tea and coffee. Coffee plays an irreplaceable role in the life of westerners, no matter in school, company, shopping mall or at home, everyone enjoys it with a coffee cup, while tea is deeply rooted in Chinese life, it is not only a kind of drink, but also carries Chinese culture. Tea and coffee represent

2015-04-28
Common sense of Coffee Culture Tea Culture History and Coffee Culture History

Common sense of Coffee Culture Tea Culture History and Coffee Culture History

Tea, coffee and cola are called the three largest drinks in the world, and the largest consumption is tea and coffee. Coffee plays an irreplaceable role in the life of westerners, no matter in school, company, shopping mall or at home, everyone enjoys it with a coffee cup, while tea is deeply rooted in Chinese life, it is not only a kind of drink, but also carries Chinese culture. Tea and coffee represent

2015-03-09
The job responsibilities of the bar director Coffee basic knowledge

The job responsibilities of the bar director Coffee basic knowledge

Many of the friends considered are very proficient in the bar management department. 1. According to the company's guidelines, safeguard the company's interests, support the company's rules and regulations, and actively promote the use of the company's materials and equipment. obey the arrangement of the manager in the store and be responsible for the overall affairs of the bar. 2. The bar staff can be allocated reasonably and arranged uniformly. 3. Yes

2015-04-22
Comparison of Tea and Coffee the ratio of Chinese Tea and Western Coffee Culture

Comparison of Tea and Coffee the ratio of Chinese Tea and Western Coffee Culture

Tea, coffee and cola are called the three largest drinks in the world, and the largest consumption is tea and coffee. Coffee plays an irreplaceable role in the life of westerners, no matter in school, company, shopping mall or at home, everyone enjoys it with a coffee cup, while tea is deeply rooted in Chinese life, it is not only a kind of drink, but also carries Chinese culture. Tea and coffee represent

2015-02-07
Barista must read the duty of the director of the bar.

Barista must read the duty of the director of the bar.

Many of the friends considered are very proficient in the bar management department. 1. According to the company's guidelines, safeguard the company's interests, support the company's rules and regulations, and actively promote the use of the company's materials and equipment. obey the arrangement of the manager in the store and be responsible for the overall affairs of the bar. 2. The bar staff can be allocated reasonably and arranged uniformly. 3. Yes

2014-11-07
Tips for ESPRESSO Baking (selected translations)

Tips for ESPRESSO Baking (selected translations)

Translated from Fresh Cup Magazine's Coffee Almanac,2003 June issue, pp. 36-40, Roasting for Espresso: Implications for Coffee Retailingby David Schomer. Introduction A few years ago, I took a very important coffee course to compare the differences between espresso and other immersion brewing methods (such as French pressure and trickling).

2014-07-04
Development of Chinese Coffee Market Chinese Coffee starts from Pu'er

Development of Chinese Coffee Market Chinese Coffee starts from Pu'er

What binds Jin Jihui, Alex and Hute to Yunnan is the thousand-year-old tea village Pu'er. This small border town, which has changed its name from Simao to Pu'er because of its famous Pu'er tea, now wants to add another label to its city card, the Coffee Capital of China. In 2007, Jin Jihui, a middle-aged literary and artistic classmate with Jia Jingwen and Xu Jinglei at the Beijing Film Academy, came to Yunnan

2014-11-06
The operation and sale of cafes

The operation and sale of cafes

First, the market understanding and evaluation, know yourself and know the enemy, a hundred battles are not defeated. Before opening a shop, you should have a certain understanding of the overall market of the cafe. This includes the aforementioned cafe shape, business scale, product mix and price, the status of the target customer group, and possible future trends and changes. Then make a detailed evaluation of the cafe of the same shape in the business district where you want to open a store. Evaluation

2014-09-19
Coffee shop management analysis crowdfunding coffee shop CC coffee shop revelation of closing down

Coffee shop management analysis crowdfunding coffee shop CC coffee shop revelation of closing down

Lianyun.com Note: crowdfunding cafes have become a very fashionable and trendy thing in 2014, and numerous cafes have sprung up in major cities across the country. Children are easy to have, but they are faced with many problems in their future growth. CC Beauty Cafe is one of the latest crowdfunding cafes to close. Song Wenyan, founder of CC Beauty Cafe, tells the story of starting a business. Among them, she mentioned that the crowdfunding coffee shop was impossible to succeed, and there were five severe injuries.

2015-01-09
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